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Tesla pulls out all the stops as Cybertruck sales grind to a halt (www.arenaev.com)

submitted 3 days ago* (last edited 3 days ago) by [email protected] to c/[email protected]

497 comments fedilink hide all child comments

Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company's recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.

Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.

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[–] [email protected] 6 points 3 days ago (2 children)

Looking at the 2024 sales numbers of the lighting and R1T, the Cybertruck is selling well comparatively.

That said, I can’t imagine that the look of the truck, and the actions of Tesla’s CEO, are helping sales in anyway.

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[–] [email protected] 20 points 3 days ago (1 children)

Musk aside, it looks so goddamn stupid, I'd be embarrassed to drive around in it regardless. Like a cheap 80s movie version of what a futuristic car would look like.

And as Others have noted, why would you want a truck that looks like it can carry less stuff than a motorcycle can?

[–] [email protected] 5 points 3 days ago (1 children)

If we had one more season of Silicon Valley, Russ would absolutely be rubbing finger prints out of his Founder Edition Cyber Truck.

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[–] [email protected] 21 points 3 days ago (1 children)

Tesla's were already ugly as sin and these things looked even worse. It's not surprising.

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[–] [email protected] 17 points 3 days ago (1 children)

The only thing Elon's ever pulled out of.

[–] [email protected] 3 points 3 days ago

Beat me to it

[–] [email protected] 53 points 3 days ago* (last edited 3 days ago) (1 children)

I just had a talk with a friend of mine in southern Ontario who lives in a farming rural area. He likes cars and often does searches for used vehicles in his area. In a 200km area around Brantford, there are over 200 used Teslas on sale down there over the past month or two because people are dumping them because they don't like the brand.

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[–] [email protected] 583 points 3 days ago (7 children)

Have they tried suing people who don't want to buy one?

[–] [email protected] 248 points 3 days ago (3 children)

In case you weren't referencing this, be amazed:

https://www.businessinsider.com/tesla-sue-cybertruck-buyers-they-resell-in-first-year-2023-11?op=1

[–] [email protected] 225 points 3 days ago (8 children)

I was referencing how Elon is suing companies for not wanting to advertise on X. But this is amazing, too.

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[–] [email protected] 43 points 3 days ago

Probably an effort to prevent scalping. Oh, how optimistic they were...

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[–] [email protected] 33 points 3 days ago

You joke, but I wouldn’t be shocked if someone in particular gets that brainwave before too long