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"Everybody tends to merge his identity with other people at the speed of light. It’s called being mass man. It began quite a long time ago.", "all forms of violence are a quest for identity. When you live out on the frontier, you have no identity. You’re a nobody. Therefore, you get very tough. You have to prove that you are somebody. And so you become very violent. And so identity is always accompanied by violence. This seems paradoxical to you? That ordinary, ordinary people find the need for violence as they lose their identities. So it’s only the threat to people’s identity that makes them ... —terrorists, hijackers: these are people minus identity." - Canadian Professor Marshall McLuhan. September 19, 1977
That's what it is, and you treat it like a thought-terminating cliche. Mocking is all that goes on in USA. Mock for mock, mocking back and forth over anything intelligent into meme stupors.