this post was submitted on 17 Jan 2025
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I'm going to be honest, I do feel a little baffled but maybe that's because I didn't vibe with tik tok.
I think the pros are probably responsiveness and uptime (compared to fediverse things). Even now, hexbear goes down for one reason or another, to say nothing of back when we were the biggest lemmy instance (sorry Des, god that was a while ago), and setting up a new server is something that the vast majority of people don't want to do (especially compared to just signing up for an account). I think this is especially the case if you mostly consume video. While peertube (and others?) does exist, video is still pretty big per second of content, meaning that sort of continuous scroll video is a big ask for a small private server.
Compared to Facebook or Twitter or whatever, its unlikely that a Chinese spy is going to rat your weed ring out to American feds, unlike Facebook or Twitter (which routinely co-operate with American cops, no warrant).
Lastly, network effect, which is the big one. If the big creators you follow (idk what tiktok is like) go somewhere, you're going to follow them (well, not you, fellow lemmy person, but you know who I'm talking about). And your preference is that all your big creators go to the same place rather than to a dozen fediverse instances. Not that it would be insurmountable, but it would be a bigger ask.
Specific oligarchs may still be an effect (Zuck or Musk are not necessarily the most popular people).