Movies are important aspect of the culture
this post was submitted on 14 Jan 2025
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I mean they did.
Don't Look Up was huge. It had an all-star, ensemble cast and was one of the biggest releases of 2021.
How many times do you expect them to best the drum?
And the message went completely over the heads of the people it needed to reach.
You had a series of very cynical and deliberately manipulative media coverage of the film which tried to spin it as anything but a climate change movie. And then you had a bunch of "man on the street" pieces intended to make viewers appear stupid.
But the core theory of media influenced economic change is rooted in the idea that a movie can shift people from their profit motives. No oil executive is going to watch a slapstick comedy and decide to shift his business's core financial model because of a few jokes. No bank executives are going to divest from carbon emitting industries because some Hollywood starlets made fun of them. No senior member of political leadership is going to change how mining permits and environmental regulations are written because Adam McKay posted big numbers at the box office.
The Network didn't change how Americans consumed their news media. Soylent Green didn't cause Americans to reconsider our policies on factory farming. Jarhead didn't cause any military personal to exit Iraq or Afghanistan. The only movie that seems to have really moved the dial on public policy is Idiocracy, the inspiration behind Elon Musk and Peter Thiel's quest to get more IT people to fuck.
And even then I have to remind people that saying "Idiocracy is a documentary!" that they're being too optimistic.
We are NOT in a fully-automated sex-positive polygamous future with leadership that acknowledges society's problems and places its best and brightest towards a solution, one where free speech is so alive you can even name your restaurant "Buttfuckers" and no one's even slightly offended, one where even the least educated people in our society can get good quality high-paying jobs in everything from the arts to medical, one where sex work is no longer demonized and is considered so valid a profession that you can get your ass rimmed at Starbucks while waiting for your coffee.
And I don't understand why people think we have it anywhere near that good.
My brother-in-law explicitly thought that the movie was commentary on "the liberal media."