Luxottica: the illusion of choice and what you're really getting when you spend hundreds of dollars on glasses.
This documentary was broadcast 13 years ago. Since then, Luxottica, the monopolistic Italian frames manufacturer, merged with Essilor, the largest ophthalmic lens manufacturer in the world. Today, EssilorLuxottica vertically controls 80% of the eyewear industry.
Here are more recent documentaries about EssilorLuxottica:
Ive been ordering my glasses online for years now about 100$USD a pair just need to know your eye chart numbers.
The reason its expensive is because normal people just trying to get through the day don't know any better and think you need to buy them in a physical store that jacks up hunks of plastic by 5000% profit because their parents did it that way for them as kids.
Its purely predation that relies on consumer complacency. There was a time they could get away with the racket because you had no other options and precision lenses were difficult to produce. Now everything is cheap and easy to manufacture in mail order.
Spin the wheel on some clearance frames online.