this post was submitted on 27 Dec 2024
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GenZedong
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I didn't assume that, but I thought its the power we attribute to it on its own, and to an extent, the economy, right? We just treat it as something that came out of the skies, like God, and hold dearest idealistically
No, that's what fetishizing individual commodities means. God given magical commodities!
Commodity fetishism is the fetishizing of the "commodity form", which is super unclear language, so I have to illustrate with an example.
You wake up every morning, head outside, and do a little dance. Your friend stays over one night and sees you do this. They say "Hey, you could turn that into a wonderful 1-person interpretive dance theater event. I bet a bunch of people would buy tickets!"
Or
You make yourself a lunch from the vegetables in your garden every week. One day your neighbor stops by and you offer them some of your meal. They say "This is so good you could package this up and put it on supermarket freezer aisles!"
Or
You are playing piano and your parent stops you and say "Why are you doing that? You're not pursuing a career as a musician, and you're not making any money by playing it. It's a waste of your time. Stop playing the piano and find something that you can make money with."
Or you are talking to your coworkers and they say "What did you do this weekend?" and you reply "I did some reading on carpentry and started learning how to build a chair" and they reply "Oh! Are you planning on selling chairs some day?" and when you say no they say "Then why are you learning carpentry?"
That's commodity fetishism.
Good examples! Perhaps it could be said other way around too: fetishising commodification.
So it's like the tendency in liberal society to turn good or service into monetized commodities, due to the capitalist base demanding it so?
I guess it's also got to do with how the economic base and superstructure subconsciously influence our decisions in its favor and make it seem immutable.
It seems more like commodity evangelism, to be more accurate, but thanks for the alternative view
This is really helpful thank you