this post was submitted on 17 Dec 2024
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This is entirely Google's fault.
Google intentionally made search worse, but even if they want to make it better again, there's very little they can do. The web itself is extremely low signal:noise, and it's almost impossible to write an algorithm that lets the signal shine through (while also giving any search results back)
It would still be better if quality search (not extracting more and more money in the short term) was their goal.