geteilt von: https://feddit.org/post/5090792
this post was submitted on 25 Nov 2024
1 points (100.0% liked)
Formula 1
9092 readers
20 users here now
Welcome to Formula1 @ Lemmy.world Lemmy's largest community for Formula 1 and related racing series
Rules
- Be respectful to everyone; drivers, lemmings, redditors etc
- No gambling, crypto or NFTs
- Spoilers are allowed
- Non English articles should include a translation in the comments by deepl.com or similar
- Paywalled articles should include at least a brief summary in the comments, the wording of the article should not be altered
- Social media posts should be posted as screenshots with a link for those who want to view it
- Memes are allowed on Monday only as we all do like a laugh or 2, but don’t want to become formuladank.
Up next
2024 Calendar
| Location | Date |
|---|---|
| 🇶🇦 Qatar | 29 Nov-01 Dec |
| 🇦🇪 Abu Dhabi | 06-08 Dec |
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
All it took to get Andretti in was for Andretti to step aside. F1 still thought either under Mario or Michael, Andretti wasn't as synonymous with F1 as American luxury sedans and SUVs.
I guess he'll still play a big role.
The F1 press release is pretty transparent on that part:
"Over the course of this year, they have achieved operational milestones and made clear their commitment to brand the eleventh team GM/Cadillac, and that GM will enter as an engine supplier at a later time. Formula 1 is therefore pleased to move forward with this application process and will provide further updates in due course."
They are straight up saying that they approved the bid because of the team's branding being Cadillac and not Andretti. Which is a really weird statement IMO - do they actually have brand research numbers saying that Cadillac as a brand "brings more value"? Or are they really petty about not wanting the Andretti name in F1? Imo it's even possible that one of the Andrettis did something that isn't public and FOM is afraid that if it comes out it might taint the brand image of F1 if there is an Andretti team.
I’m guessing they think having a brand as Cadillac will bring more Americans to watch, and it’s quite clear that increasing revenue from the US is their main goal at the moment.
I'm going to need at least 2 more races stateside before I believe this.