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Article (from earlier this year):
https://finance.yahoo.com/news/hobbyist-beekeepers-buzzing-reversing-america-212213119.html
Honeybees are unfortunately only a very small part of pollinators. There's a LOT of other bees, as well as other insects that pollinate. And honeybees even often outcompete native pollinators, which is bad for biodiversity.
Here in Brazil we have native stingless bees, they are awesome and very cute, but European honeybees do outcompete them.
Thankfully there are beekeepers that work with the native species, but as they produce way less honey, it's less lucrative.
Just make suburban mom's believe it's special somehow. Manuka honey goes for like $40/lbs at Costco vs regular honey at like $5-10.