this post was submitted on 30 Sep 2024
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We a rentalking about HL3 as a result.
That is how marketing works.
That's a big reach. It's spending a lot of money for not much gain, when they could spend that money either on regular advertising or on a real ARG campaign.
If it was an ARG for HL3, why would it be based on Black Mesa? That's the HL1 remake fan project that's already done.
What money is it spending exactly? A lease for a small building and a small town in Massachusetts? Maybe 10 grand a month? A salary for, as far as LinkedIn tells us, 2:00 to 10 individuals, we'll call it a million dollars.
Are you telling me that Valve isn't willing to invest 2 million dollars in advertising the most anticipated video game of all time?
What do you think valves marketing budget is?
Do you think there's a modulation when it comes to expenditures for half-life 3 should they arise?
When was the last time you saw an ad for a valve game outside of the steam ecosystem?
Bedford isn't a small town. There's a bunch of other biotech facilities in that area. It looks like it'd be a relatively cheap building to lease, but not as cheap as you're thinking.
I think if they were going to spend $2m on marketing, they'd actually use it for marketing, not spinning off a biotech company.
Oh right. All those ads you saw for all those games they put out. Yeah. No, good point, valve definitely has a tradition of spending their marketing dollar just like every other company out there. If half-life 3's coming out, we'll probably hear about it in the Sears catalog. 🙄 What was I thinking.