this post was submitted on 30 Sep 2024
88 points (93.1% liked)
PCGaming
6451 readers
2 users here now
Rule 0: Be civil
Rule #1: No spam, porn, or facilitating piracy
Rule #2: No advertisements
Rule #3: No memes, PCMR language, or low-effort posts/comments
Rule #4: No tech support or game help questions
Rule #5: No questions about building/buying computers, hardware, peripherals, furniture, etc.
Rule #6: No game suggestions, friend requests, surveys, or begging.
Rule #7: No Let's Plays, streams, highlight reels/montages, random videos or shorts
Rule #8: No off-topic posts/comments
Rule #9: Use the original source, no editorialized titles, no duplicates
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
What money is it spending exactly? A lease for a small building and a small town in Massachusetts? Maybe 10 grand a month? A salary for, as far as LinkedIn tells us, 2:00 to 10 individuals, we'll call it a million dollars.
Are you telling me that Valve isn't willing to invest 2 million dollars in advertising the most anticipated video game of all time?
What do you think valves marketing budget is?
Do you think there's a modulation when it comes to expenditures for half-life 3 should they arise?
When was the last time you saw an ad for a valve game outside of the steam ecosystem?
Bedford isn't a small town. There's a bunch of other biotech facilities in that area. It looks like it'd be a relatively cheap building to lease, but not as cheap as you're thinking.
I think if they were going to spend $2m on marketing, they'd actually use it for marketing, not spinning off a biotech company.
Oh right. All those ads you saw for all those games they put out. Yeah. No, good point, valve definitely has a tradition of spending their marketing dollar just like every other company out there. If half-life 3's coming out, we'll probably hear about it in the Sears catalog. 🙄 What was I thinking.