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Threads spotted exploring ads, but says 'no immediate timeline' toward monetization
(techcrunch.com)
this post was submitted on 23 Aug 2024
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The example shown literally is a regular post simply marked "Sponsored" so it can be assumed that post would federate just like any other post. The only difference being the Sponsor marker likely being a Threads exclusive ActivityPub extension so unless other platforms implement that the post would show up as a regular post on e.g. Mastodon.
Them being in compliance with EU regulations while simultaneously blasting their ads into the Fediverse are not mutually exclusive. There are ways for them to do both. And to be fair here if the ads get federated they will likely be marked as such in some way so other Fediverse platforms should be able to filter the ads out easily.
You don't get posts from accounts you don't follow. My server's global feed only includes posts from accounts people on my server follow.
Just claiming "it will" is not a counter argument. That's not how the protocol works.
Instagram shows its users sponsored posts from accounts you don't follow. Threads will do the same for users of its website and apps. These posts will not magically show up on Mastodon from accounts one doesn't follow. If a Mastodon user would follow the profile of a brand, they'd get the posts from that account that would obviously contain promotion (just as any brand is free to join Mastodon right now and promote products there) but as @troed 100% correctly wrote: You don’t get posts from accounts you don’t follow.
The Facebook code that outputs to fediverse using activity pub can put any posts it likes into that feed, because it's not mastodon it's custom and can absolutely inject ads.
Are you aware that a global feed exists on Mastodon?
No need for admins to defederate and take away the decision from grownups. Learn how Mastodon works instead of being hysteric because you believe unfounded conspiracy theories.
No need for admins at all, just have the users keep the place clean entirely by themselves, I'm sure that will work wonders /s. Let's not worry about people browsing the instance before making an account by which they could block such content. That's such a silly idea, who'd ever want to do that. No instead let's make it so the entire thing is only usable with an account... wait I've seen that somewhere else before.
As for me being "hysteric" about an unfounded "conspiracy theory" I'm not, as is this "feature" is not implemented and if you could read you would have spotted me being pretty clear about this likely being a nothing burger all the way at the start of the conversation. Here's the quote since you apparently missed it:
At the very beginning this was simply a discussion about the potential impacts of this "feature" threads wants to implement. The people coming in here completely naive and blind to any potential outcome to this other than "sunshine and rainbows" are you guys. I'm not saying Threads will push ads into the fediverse. I'm not even claiming they would do it in a malicious manner. I was simply refuting the claim that it could not happen. And despite your claim I am familiar enough with mastodon to know that can happen via tag relays at the very least.
For someone calling others uninformed about the fediverse I am astonished how uniformed you are about it yourself. I am by no means deeply familiar with the activitypub protocol or the fediverse despite running an instance but I know enough about it that I can say with absolute certainty that ads could and would find their way to the fediverse. Would that be somehow novel and new? No, relays are a known factor and by their very nature they do not filter out unwanted content. When an admin subscribes to a tag or instance relay they get all the content from that relay not only the stuff they want. As such ads would not be much different from a regular post made by a company. I never claimed such anyway. I only claimed if Threads made ads federate (if then most certainly with a marker that it is an ad for compliance reasons) they would end up in the global feeds unless the platform backends implement whatever mechanisms Threads would use to mark those ads in the activitypub data. I see no reason provided so far to discredit that possibilty. Learn to differentiate between hysteria and reasonable discussion before making wild accusations next time.