this post was submitted on 08 Aug 2024
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Just because a game has advertising doesn't automatically make it a bad game. Need for Speed Underground 2 did this very well.
There was advertising for various real world business sponsors of the game, like Old Spice, Gillette, Best Buy, and various automotive related brands. But NFS U2 is literally peak, best of the best Need for Speed. How is this possible with advertising? Because it made the advertising part of the game world in an unintrustive way. Billboards along the sides of racetracks, Best Buy buildings in the scenery you drive around, these were great ways the developers incorporated ads into the game without them being intrusive or interrupting the game. It was also the correct genre of game for advertising, as this would not work so well if it was in a game like Skyrim, for example.
If another game needs to have ads in it, I am okay with it if they implement them in the same way NFS U2 did. No pop-ups, no " watch 3 ad videos for 2 gas droplets," none of that. Just a static image on a billboard, implemented in a manner that doesnt interrupt my game and that fits its genre.
I find it really weird that in NHL24 they have very limited ads and most of them are just EA's own shit. As a hockey fan, it's actually a little jarring because real arenas are just plastered with ads for a variety of shit. Kind of a weird thing to complain about, but I mean... It's trying to look as real as possible; having real-world ads in the real world way goes a long way to accomplishing that, IMO.
Plus I think it would be cool as hell to see local businesses advertised based on the arena. It would add to the feel of realism, while also benefitting those local businesses.
madden 10 had ads for snickers in the loading screen