this post was submitted on 23 Jan 2024
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"You will own nothing and you will be happy" - Some rich fuck
Ubisoft Says Gamers Should Get More Comfortable Not Owning Their Games
Ubisoft should get comfortable with the idea of going out of business. I refuse to buy anything of theirs or interact with their shit launcher. Bad practices and bad products combined mean bankruptcy and i hope it happens soon so decent companies can get ahold of their IPs and make some good games out of them because Ubisoft is clearly not interested in doing so
Misinformation. An article not as blatantly trying to manipulate people: https://www.ign.com/articles/ubisoft-exec-says-gamers-need-to-get-comfortable-not-owning-their-games-for-subscriptions-to-take-off?utm_source=twit
Its wild the difference 5 words make for a headline
It doesn't make a difference. He still wants you to get comfortable with that. It doesn't matter how he dresses up his sentences his thought process is the same, thats how he got to CEO.
But he's not CEO. He's the director of subscriptions at ubi, so of course he's going to push this line of thinking; his job depends on it!
The good news is that Ubisoft's stock fell ~10% once this soundbite took off, so hopefully other publishers read the room
The point of the dishonest article is to make you believe the CEO feels entitled to gamers becoming OK with subscription models. What he actually feels is a hope that subscription models will take off. It's rage-bait. Did it work?
Ubisoft should get more comfortable with losing any significance they had in the industry. Compared to others in the rest of the industry they are small potatoes. They definitely don’t hold enough power to force a subscription service on to the market. Their market cap is less then $3 billion even Zynga is worth more.