this post was submitted on 19 Jun 2024
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Not only that but they can identify you by your cell phone and see if you are a high income person or big spender, and change the prices as you walk down the aisles.
There's not really a way to do that with this technology. These are just price tags on the shelf, so if they changed the price it would change it for everyone in the store.
This is not precisely accurate. These are individually addressible and can be commanded to change what's displayed based on any arbitrary input, such as detection of a critical mass of apple products in that part of the store, or a device which is signed into a store account on the store app, accurate down to about 3 meters last time I looked at the state of presence analytics tech. So you absolutely could have 20% higher prices follow a person around a store if you wanted to.
But you don't carry the sign with you. It stays at the shelf. Sure, they could build a system that tracks you everywhere in the store and marks what price they showed you and tells the register what price to display when you check out. They'll try all that, but this won't do it yet.