Probably entirely driven by middle-aged aunties who haven't seen their husbands in weeks. These are, incidentally, also the main audience for beauty contests.

While some welcomed the naturalised citizen's crowning, others said she didn't represent traditional Japanese beauty ideals.

I think she nearly perfectly represents Japanese beauty standards: she's a tall thin waif with ultra pale skin, brown hair and big eyes. The only thing that would count against her is her mouth and nose would be considered too big. The "perfect face" by asian standards looks like a Roswell alien with huge eyes, tiny nose and mouth.

That being said she's a successful fashion model in Japan so clearly she does fit the ideals.

Amid the furore, a local magazine published an expose alleging an affair.

Japanese celebrity culture is whack. They have paparazzi that make the real paparazzi look like starstruck tourists with a camera.

The Japanese perspective on white women is that they're aggressive, highly promiscuous succubuses so the tabloid no doubt knew they had a winner with the obas in uncovering this girl's affair.