this post was submitted on 25 May 2024
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This is the best summary I could come up with:
The difference probably depends on whether you remember that particular decade for “Leave it to Beaver,” drive-in theaters and “12 Angry Men” — or the Red Scare, the murder of Emmett Till and massive resistance to school integration.
In a recent analysis, Hsu — who previously worked on some of our favorite surveys at the Federal Reserve — found that while partisanship drove wider gaps in economic expectations than did income, age or education even in the George W. Bush and Barack Obama years, they more doubled under Donald Trump as Republicans’ optimism soared and Democrats’ hopes fell.
A deeper explanation didn’t land in our laps until halfway through a Zoom call with four well-caffeinated Australian marketing and consumer-behavior researchers: the Ehrenberg-Bass folks behind the music study we cited above.
Their analysis began when Callum Davies needed to better understand the demographics of American music tastes to interpret streaming data for his impending dissertation.
Together, the songs represented top-10 selections from every even-numbered year from 1950 (Bing and Gary Crosby’s “Play a Simple Melody”) to 2016 (Rihanna’s “Work”), allowing researchers to gather our preferences for music released throughout our lives.
A few decades from now, our memories shaped by grainy photos of auroras and astrolabes, we’ll recall only the bread straight from streetside tandoor-style ovens and the locals who went out of their way to bail out a couple of distraught foreigners.
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