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Why is there a surge of deodorant products mostly advertised to women in the US? (lemmy.world)

submitted 6 months ago by [email protected] to c/[email protected]

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So I have balls and yeah they're the first thing on my body to start to smell. I can skip a shower if I'm in a hurry and I don't smell much. That's with working a job that's usually physical. I was a punk kid fucking punk girls when I was younger and we didn't bathe every day. I didn't notice much smell then.

Now I see these ads regularly that are like hey women you stink after 12 hrs 5/10. What's up?

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[–] [email protected] 10 points 6 months ago

If it’s for competing brands it’s either evidence of either a gaslighting cartel, or tons of mimicry and breeze testing in the ad teams’ thinking.

Making women feel uncertain is an old tactic for body care products.