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Roku explores taking over HDMI feeds with ads (www.lowpass.cc)

submitted 7 months ago by [email protected] to c/[email protected]

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Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

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[–] [email protected] 70 points 7 months ago (9 children)

It seems like so long that Roku was not a horrible company. Simple little box for a good price with a small static ad on the home screen to make money.

Seems like a lifetime ago.

[–] [email protected] 17 points 7 months ago (7 children)

I mean, there was always this bullshit.

[–] [email protected] 12 points 7 months ago

And those have taken over all the damn tv remotes. I designed and 3D printed a replacement faceplate for my Samsung tv's remote that hides them, out of retaliation (they were in a spot where I accidentally hit the netflix button when trying to pause what I was watching, which was annoying af).

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