University. Cyberethics is a required course where I graduated from, and it goes deep into open source licensing and the free software movement. I can tell you from experience presenting on open source licensing and the free software movement during that class that almost no one in the class gave a shit about it. It was quite sad to see so many people uninterested in a topic I'm so passionate about, especially because these are the types of people who would go on to be my coworkers.

The fact of the matter is that most people (including programmers) will never care about it, simply because they refuse to understand how important it is or how they can make money from it. It seems to me that people just want to conform to the systems that already exist (copyright and proprietary software) instead of challenging and changing the way we view, write, and interact with software.

But of course, that only really applies to students who graduate with a Bachelor's in CS, and likely doesn't apply to every university. The layperson still has absolutely no idea what "open source" even means or why it is important. In fact, the layperson is often brainwashed into thinking that the best thing for enterprises is the best thing for them, so in all likelihood most people would rather fight for copyright than against it, even if they had been informed on open source licensing and the free software movement. US businesses do a damn good job of brainwashing their consumers into echoing their views.