Australia

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The fluorescent ads for gambling giant Tabcorp were splashed on digital billboards, despite the company previously declaring there was “too much advertising” and that change was necessary to protect vulnerable people.

“Australian families should be able to watch live sport without being bombarded by gambling advertising,” Tabcorp’s then chief executive, Adam Rytenskild, said in March last year.

“Governments have a responsibility to close the range of channels that the gambling industry can use to promote its products and create brand awareness and loyalty – particularly with a view to protecting children and young people.”

The Albanese government is yet to respond to a parliamentary inquiry, led by the late Labor MP Peta Murphy, which called for a total ban on gambling ads, after a three-year transition period.

“The government is examining restrictions and engaging with stakeholders, including harm reduction advocates, health experts and industry, as we develop our policy,” Rowland said earlier this year.

The government has introduced regulation to protect consumers from gambling harm, including a national self-exclusion register and more assertive public health warnings on broadcast ads.

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