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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 7 months ago by [email protected] to c/[email protected]

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[–] [email protected] 88 points 7 months ago (38 children)

Because the average person is stupid and will pay $4 for fucking water because it looks like an energy drink.

[–] [email protected] 26 points 7 months ago (13 children)

I just want portable water not in a plastic container. Also they're like a buck fifty.

[–] [email protected] 7 points 7 months ago

Yeah, I got mine for 98 cents a can. Highest price I've seen is like two bucks.

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