It's definitely an acquired taste, I assume that if you get hooked on it, you start to associate the taste with getting stimulated which makes it seem pleasant.
Having said that, I don't drink coffee (tastes awful unless it's drowned in milk and sugar at which point what's the point), but the smell is heavenly, and I like coffee flavour in cakes/desserts.
And I say this having tasted some of the best espresso known to man - my closest friend is obsessed and has equipment worth thousands, and we've sampled great coffee places including in Italy.
It's definitely an acquired taste, I assume that if you get hooked on it, you start to associate the taste with getting stimulated which makes it seem pleasant.
Having said that, I don't drink coffee (tastes awful unless it's drowned in milk and sugar at which point what's the point), but the smell is heavenly, and I like coffee flavour in cakes/desserts.
And I say this having tasted some of the best espresso known to man - my closest friend is obsessed and has equipment worth thousands, and we've sampled great coffee places including in Italy.