I think your approach is wrong.
Lemmy has too small a presence to influence the larger populace. You are shouting at a highway from a grass field across town.
People love convenience. So much they built trash chutes in their buildings to throw away their garbage. If someone implemented a system where you could throw out your garbage through the window, it would be an absolute hit.
What you need to do is sell the convenience. Make it cooler, cheaper, easier and/or faster.
People aren't convinced by doing the right thing, that's just masochism.
And they aren't convinced by the "sacrifice now, get paid later" convention... Well, actually they are else scams wouldn't be so successful. Anyway, people are dumb so the key to success is hitting that dumbness the right way to make it resonate in concert.
Build an orchestra of convenience, maestro!
I knew. Then I forgot. Now I know again.