These are result of fame and money that is promoted in capitalism to be the most important thing in life(due to the capitalist to feel like important and worthy in their mind).
The influencers of today are result of this culture being on the current algorithm driven capitalist social media that promote them as they are the perfect people that cater to normal people for all there attention with most abnoxius ways for the fame and chance to make money. This behaviour is promoted by the social media and it's the norm for being a influencer, for people to being the new influencer they redo it and more braindead as to cater to those influencer audience. All this being promoted as brainded content by social media for our attention and money.
This is natural for these influencer as capitalist social media gives fame and money while it takes away your humanity.
All popular stuff is hated and loved at the same time.
It's the algorithm driven social media that divide us into groups on the basis of things it thinks we like, this result in us being served a particular emotion about that media or thing. These emotion drive our intraction on these platform that's what all these one sided views are served to us.
The media franchises that are popular will always be inside a divided fanbase where the media loved and hated by people on different basis. This one sided nature of hatewatching or defending the media is just divide made for companies profit from the media in either way it is possible.