This is a most excellent place for technology news and articles.
This is absolutely going to crash and burn for Meta. When companies look at the metrics for their posts on these platforms, they're going to see massive amounts of engagement, none of which converts into sales; and they're going to stop buying ads on those platforms thinking that their market isn't there.
Another example of AI being deployed in a place where AI is not useful; though in this case it's actually harmful to the goal of the company deploying it.
Didn't facebook fake numbers before for video views which caused e.g. collegehumor to fold because they thought they could rely on facebook for views?
Absolutely. And Vice and Gawker, and to some extent even The Onion. Some survived, some did not. Dropout in particular is one of the few semi-success stories of it. It was called the "pivot to video," and it's almost a joke in online content communities now; especially since everyone on these platforms was saying, "we don't want this!" even as Facebook was saying, "everyone wants this!"
I want my laundry machine to figure out the best way to wash whatever I toss in automatically without an Internet connection. I guess I'm asking for too much :(
Great just like games like Fortnite and Call of Dity Mobile have bots with real usernames and profiles to fill lobbies, now literally everyone online could be a bot with a fake profile.
I’m prepared to just be gaslit for the rest of my life from now on
When I played Fortnite the first time(not for long though), I was winning pretty easily in the first 5 matches or so. They put bots into it to fill the lobby and maybe because it hooks you more or something. But they don't tell you. That was a weird experience figuring that out.
Whenever I think it can't get worse
People who use it for business need to start think twice, imagine you saw your stats numbers and think you reach (example) 10000 people and 90% of them are bots but you paid for that 10000, worst is that you may think that your product is bullshit because of the success sales convertion its very low but bots dont buy products so either you have the info of how many bots have seen the add or you need to leave social media because its impossible to read that data to make decisions
I'm going out on a limb here and assume these bots don't count as an impression, but they will market it as an opportunity to show your ad to the followers of the bot account.
The advertising companies would riot if they did count as impressions, so Facebook would either not count them as such, or hold off on them for that reason.
The executive team at my company was in shambles because no one was using the company intranet. So, they demanded that the company intranet be launched when a computer turns on. They were ecstatic that the numbers reached almost 100% in a day, even after being fully explained, and understanding, that the new traffic was, of course, not a real figure. All of the new numbers never went past the home page. Still, they patted themselves on the back, and partied.
So I guess what I'm getting to say is more people either wouldn't care, or would even celebrate the fake data than one would think.
The intranet at my work is a near-useless dumpster fire. Everything is disorganized, all the important documents and instructions are hidden behind completely chaotic branches and layers of creatively named folders.
I have used the wretched thing only once. I instantly downloaded everything I thought I would ever need to an encrypted USB stick, so I would never have to use it again. This was 7-8 years ago. Everything important is always delivered by email and apparently stored to the intranet afterwards. The intranet has been hacked at least twice, but the real number is most likely much higher. For "reasons", all the personnel info has also been kept stored on the intranet, despite the successful hacks.
Isn't that essentially how that whole scam called advertising works in general?
While there is scamming happening in ads biz, we have to face the reality that ad spend will drive revenue growth for many brands because pedons have no self control.
For every guy who screaches aDs DonT wOrK on Me Rheee
There is a dozen idiots who ate buying that plastic trash with some idiotic payment plan that they will deff make 4 timely payments on.
The thing about advertising is that pretty much every bit of data that could tell us if it works or not is produced entirely by the same industry that has an overwhelming incentive to tell us that it does work.
I am not even saying that it never works, more that advertising's primary purpose is to sell advertising to companies and if that advertising works or not is a distant secondary goal at best as long as those companies have no way to prove it doesn't.
It very likely works on some types of products while being completely useless on others. And even where it works it very likely has a distribution from extremely bad ads for a given product or service to very effective ones for the same product.
It's basically video all over again.
"We have 12 billion new sign ups this quarter alone! Now make our shares go up, please"
The only valid CAPTCHA test when you log in to that uncanny valley/horror: Is Kim Jong Un an idiot? Y/N
Ugh. So glad I don't use FB. It's already so enshittified and only getting worse.
Dead internet theory was inevitable, but who thought Facebook themselves would bring it about?
I mean, who else was gonna do it?
if anybody can make a profit from enbottification, facebook wants to be the one to make that profit.
