Mildly Interesting

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Tony's Chocolonely bars are shaped unevenly to represent farmer inequality and the coastline of Africa (lemmy.world)

submitted 6 months ago by [email protected] to c/[email protected]

184 comments fedilink hide all child comments

"It doesn’t make sense for chocolate bars to be divided into equal-sized chunks when there is so much inequality in the chocolate industry! The unequally-sized chunks of our 6.35 oz bars are a palatable way of reminding Choco Fans and Serious Friends that the profits in the chocolate industry are unequally divided.

And in case you haven’t noticed, the bottom of our bars depicts the West African coastline. The chunks just above it represent the Gulf of Guinea. From left to right, you have Côte d'Ivoire, Ghana, Togo and Benin (terribly politically incorrect, we know, but we had to combine them to create enough space for a hazelnut), Nigeria and part of Cameroon."

From https://us.tonyschocolonely.com/pages/faqs

(page 2) 50 comments

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[–] [email protected] 7 points 6 months ago (3 children)

I'm gonna be real here when I saw one of these bars for the first time I just assumed they were assholes and didn't look any further into why the bar wasn't cut in a usable way.

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[–] [email protected] 0 points 6 months ago (2 children)

It doesn't make any sense to do this as a metaphor. Chocolate is typically divided into evenly sized chunks for measurement purposes, regardless of the evil practices of the chocolate industry.

The metaphor is asinine the explanation is confusing and it's lost on almost everybody who buys this.

I have had this brand of chocolate before and it is quite good however.

[–] [email protected] 6 points 6 months ago* (last edited 6 months ago) (2 children)

I have never been in or adjacent to a situation where I had to measure chocolate packaged and sold to be eaten as-is in a recipe by squares broken off of a bar, at the demarcations pre-scored into the bar. If I needed that much control I'd grate it or use a chocolate that came pre-granulated, like baking kisses.

For chocolate bars meant to be eaten, the score lines are very much for sharability first. Any use of them for culinary measurement is at best a peripheral feature.

This probably doesn't hold true for baking chocolate. But Tony's isn't baking chocolate.

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[–] [email protected] 40 points 6 months ago (3 children)

Some info, that's interesting and helps balance this blatant advertisement. Tony's was started by Dutch television maker Teun van der Keuken. He worked on a program that exposes products for their production methods and false marketing and so on. They stumbled onto the slavery that's part of the cacao industry. He asked to be arrested for eating chocolate, and in doing so enabling slave labor, but he wasn't. He started out Tony's Chocolonely to attempt to change the chocolate industry. He's not part of the company anymore. He has concluded the mission has failed, and is very critical of his former company, saying they've lost sight of the aim: slave-free chocolate.

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[–] [email protected] 38 points 6 months ago

[–] [email protected] 13 points 6 months ago

Neato advertisement!

Products looks like shit.

[–] [email protected] 25 points 6 months ago

Damn that's just an ad. There is no escape

[–] [email protected] 7 points 6 months ago

I see Saddam Hussein in the bottom left there. The meme know no bounds!

[–] [email protected] 11 points 6 months ago

It's also why I no longer buy it. It's a PITA to eat.

[–] [email protected] -2 points 6 months ago

HAIL CORPORATE

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