this post was submitted on 03 Oct 2024
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I don't know when this started but I noticed it for the first time a few months ago. Some podcasts will have preroll ads that are obviously tailored to me since they are not in the same language as the podcast, instead they are in my native language and if I connect to a VPN in another country the ad will change to one from that country. They also seem to appear regardless of podcast app. I have used both AntennaPod and Spotify. AntennaPod is free so I guess they source their podcasts from some third party website that could be adding in the ads. But since I am paying for Spotify I am expecting not to have to listen to any ads. So who is adding in these ads? Can I get rid of them or am I just stuck with them?

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[–] [email protected] 2 points 1 month ago

My guess as to the "why" is that it's just another example of enshittification. Podcasts were essentially a bubble that everyone was trying to get in on, but the amount of low quality (not just production but also content) flooding the market devalued it significantly and listeners and subscriptions began declining. Everyone is trying to squeeze as much money as possible out of it now, which means there are even more ads on top of all the ads and cross-promotion that come baked into an episode.

[–] [email protected] 1 points 1 month ago

I always ditch a podcast the second i hear an ad or something that resembles paid sponsored content. Fuck that, I'll pay them if I find the quality worth it, ads are cancer.

[–] [email protected] 6 points 1 month ago

Podcasts partner up with ad providers. They inject ads into the episodes depending on several factors, including your location. The podcast has some say and can for example exclude some topics like politics. That catches most, but an ad can also be misrepresented and slip through.

I use Antennapod as well and they have nothing to do with it. They just download episodes from RSS feeds provided from other services.

You could use a VPN server in a smaller country. If the ad market is very small, there simply might be no ads to serve you.

I can also recommend using a swiss VPN server. The funny swiss dialect makes it hilarious.

[–] [email protected] 5 points 1 month ago

Just to toss my feedback in the ring: I listen to a podcast themed around a local sports team on Spotify, and I often download them to my phone locally because I'm old and still have the habits of being on a limited data plan even though I've had unlimited for years.

I noticed the ads (pre-roll, mid-roll, and post-roll) and was surprised because a lot of them tend to be local ads for various cities across the US. HVAC services in Chicago, lawyers in Houston, etc. None for the city where the podcasters live, most of their audience lives, or the spots team is based.

I don't always download the episodes to listen, only if I know I'm going to be out , or if I'm mowing the lawn and might occasionally stretch my wifi range. I haven't tested fully, but it seems as though the ads only get baked into the audio upon download.

I also noticdd a few months ago that downloading a podcast I was partway through resets my progress, which has been incredibly annoying. If the ads are inserted at the time of download, that would make sense because the length of the audio would change.

[–] [email protected] 1 points 1 month ago (1 children)

It is very hard to maintain the profitability of a podcast. To get around adblockers, many podcasters have taken to editing the ads into the podcast before the podcast is uploaded to any platform. I suspect this may be the case for some of the instances you mention. These ads are not added by Spotify or any third party. The podcaster either does a sponsored ad-read or receives the audio/video for the ad from a sponsor and adds it to the podcast in post. Not much you can do at that point other than watch the cast on YouTube and use SponsorBlock.

[–] [email protected] 6 points 1 month ago

No that's not it. As I mentioned in the post, these ads change based on my location. They are absolutely not added by the people making the podcast because they are not even in the same language as the rest of the podcast.

[–] [email protected] 1 points 1 month ago (2 children)

Give us a link to the rss feed and let's investigate. I'm not experiencing this.

[–] [email protected] 3 points 1 month ago* (last edited 1 month ago) (1 children)

any podcast that's hosted on megaphone has them

this, from vox, is one of the worst ☞ https://feeds.megaphone.fm/VMP9331026707

i love 20k hz but they have tooooo many ads ☞ https://feeds.megaphone.fm/20k ! megaphone again :/

ps: megaphone and simplecast block Orbot. They have to know where you are to choose their ads

[–] [email protected] 0 points 1 month ago (1 children)

Megaphone appears to be a Spotify advertising platform for podcasts. https://megaphone.spotify.com/

[–] [email protected] 1 points 1 month ago* (last edited 1 month ago)

Wikipedia confirms

Megaphone (formerly Panoply Media) is a Software as a service (SaaS) business owned by Spotify. The company provides software for podcast hosting and monetization as well as an ad network to generate additional revenue for podcast publishers.

i may hate ads but can 20k Hz exist without this ad money?

[–] [email protected] 1 points 1 month ago (1 children)

I hope some day AI will be incorporated into a podcast player to be able to know the difference between an add and the podcast and automatically skip all adds. Finally, there would be a good use for AI :)

[–] [email protected] 5 points 1 month ago

I don't think you need AI for this problem

[–] [email protected] 3 points 1 month ago

I just started listening to Ostium recently and one of the episodes was around 20 minutes long, but the first 11 were commercials. It was infuriating.

[–] [email protected] 2 points 1 month ago (1 children)

I listen to quite a few different podcasts via AntennaPod and have never listened to an ad that wasn't from the podcast itself. Maybe it's due to my DNS settings or luck of the draw?

[–] [email protected] 2 points 1 month ago

As far as I can tell it depends on the podcast. Some have ads in every episode and some never have any

[–] [email protected] 5 points 1 month ago (1 children)
[–] [email protected] 2 points 1 month ago (1 children)

Thanks, that's good to know! Although this seems to be more related to sponsors. Like the podcast host doing an ad-read. I don't mind them as much because then at least the creators of the podcast are getting all the money and the ad is not tracking me to figure out what ad to serve me. What I am referring to is more like a regular ad that you would hear on the radio that has been stitched on to the beginning of the episode.

[–] [email protected] 1 points 1 month ago (1 children)

I thought it's applied to both

[–] [email protected] 1 points 1 month ago

I guess so, but sponsors are easier to skip since that are always the same length. If the ad changes length you cant use the time stamps to skip it automatically

[–] [email protected] 4 points 1 month ago

I am developing a podcast app and I can't prevent it either

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