Bluesky people don't care about federation and the main server is the only relevant one anyway. In theory other platforms like Twitter and Facebook could start speaking ATProto, but I doubt it to be honest.
The web is controlled by the IETF+WHATWG+some other acronyms but that doesn't stop Google from inventing stuff like WebBluetooth and putting it in their browsers. Just because a standard is run by the community doesn't mean it won't be extended with proprietary options, just that those proprietary options won't break everyone else's experience.