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Some subreddits could be paywalled, hints Reddit CEO (9to5mac.com)

submitted 4 months ago by [email protected] to c/[email protected]

447 comments fedilink hide all child comments

Reddit CEO Steve Huffman has hinted that in future some subreddits could be paywalled, as the company seeks to devise new sources of income.

He suggested that the company might experiment with paywalled subreddits as it looks to monetize new features. “I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said. “But now we will unlock the door for new use cases, new types of subreddits that can be built that may have exclusive content or private areas, things of that nature.”

This is another move likely to anger Redditors. While the platform is a commercial enterprise, its value derives almost entirely from freely offered user content. That means Redditors feel at least some sense of ownership in a community endeavour, so the company needs to tread carefully when it comes to monetization at user expense.

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[–] [email protected] 2 points 4 months ago

Why not all?

[–] [email protected] 19 points 4 months ago (1 children)

They already are. They put all nsfw content behind a privacy paywall (pay with email and browsing habits). Luckily it can still be subverted through old.reddit.com - but the question is for how long.

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[–] [email protected] 47 points 4 months ago

Fuck Spez

[–] [email protected] 14 points 4 months ago

From the article "helping users dive deeper into products, shows, games" - that right there is their focus. It's spelled right out that it's going to be primarily an advertising platform.

[–] [email protected] 158 points 4 months ago* (last edited 4 months ago) (17 children)

“I think the existing, altruistic, free version of Reddit will continue to exist and grow and thrive just the way it has,” Huffman said.

There's nothing 'altruistic' about reddit

[–] [email protected] 30 points 4 months ago

I guess reddit was feeding me all those ads out of the kindness of their hearts and took no money for hosting them. "Altruistic", lol.

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[–] [email protected] 333 points 4 months ago (43 children)

That dude is really trying to kill his own platform, isn't he?

[–] [email protected] 192 points 4 months ago (13 children)

Taking lessons from Elon.

Maybe they need to charge users a monthly fee and add blue check marks. Lol

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[–] [email protected] 241 points 4 months ago (6 children)

The enshitification will continue until all value is extracted.

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[–] [email protected] 51 points 4 months ago (5 children)

...

Wouldn't the contributors to those subs just make a new one that's not paywalled?

Reddit is going to be asking users to pay to generate content on specific subs, but they're forgetting again that the sub isn't the important part, it's the users.

This would just fracture the biggest subs and destroy the communities.

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