this post was submitted on 13 Jul 2024
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The founder of AdBlock Plus weighs in on PPA:

Privacy on the web is fundamentally broken, for at least 90% of the population. Advertising on the web is fundamentally broken, for at least 90% of the population.

Yet any attempt to improve this situation is met with fierce resistance by the lucky 10% who know how to navigate their way around the falltraps. Because the internet shouldn’t have tracking! The internet shouldn’t have ads! And any step towards a compromise is a capital offense. I mean, if it slightly benefits the advertisers as well, then it must be evil.

It seems that no solution short of eliminating tracking and advertising on the web altogether is going to be accepted. That we live with an ad-supported web and that fact of life cannot be wished away or change overnight – who cares?

And every attempt to improve the status quo even marginally inevitably fails. So the horribly broken state we have today prevails.

This is so frustrating. I’m just happy I no longer have anything to do with that…

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[–] [email protected] 3 points 3 months ago* (last edited 3 months ago)

We can do better. It isn't the 10% ruining it it is the 10% who see that we don't need to live like lab rats

[–] [email protected] 3 points 3 months ago (1 children)

I mean… what's wrong with stuff like the Fediverse just gradually strangling the commercially-driven internet? I pay a couple bucks a month to a number of different Fediverse providers and if everyone does that, they'll likely be able to stay self-sufficient and community-oriented. I honestly don't mind paying websites directly in that fashion as long as my data is portable and not for sale, whereas I know that if I let most commercial websites have my data, they will sell it to whomever and however many times they are capable of, all while enshitifying the user experience on their website as much as possible without making everyone leave completely.

It's the most frustrating business model possible and why I refuse to give them any more traction than they already have.

[–] [email protected] 1 points 3 months ago

The problem with donation driven Internet is that it lives on the whims of a few and weaker willed developers and content creators start trying to pander to whoever is paying them.

[–] [email protected] 21 points 3 months ago* (last edited 3 months ago) (3 children)

I was there, during the first advertising push of the mid/late 90s, where visiting the wrong website - or even the right one on the wrong day - spawned “uncloseable” pop-ups and pop-unders… uncloseable because as soon as you tried to dismiss the window, that action triggered a half-dozen more to spawn.

Eventually, the weight of all the browser windows would cause not only the browser to grind to a halt, but even the computer as a whole (single-thread CPUs & minimal RAM, nat), such that your only possible recovery path was to conduct a hard restart of the entire system, your unsaved work be damned.

I feel for those businesses whose only possible funding strategy is via ads, but that well was lethally poisoned for me decades ago. I jumped onto the world’s first adblocker the moment it became available for Phoenix (now Firefox), and I have never looked back. The only way I will ever stop using adblocking is to stop using the Internet entirely.

[–] [email protected] 2 points 3 months ago

I don't think anyone is asking you to stop blocking ads. Block away!

I think the only request defenders of PPA are making, is please don't actively prevent it from making things better for everyone else.

[–] [email protected] 5 points 3 months ago

Many ads are scams or malware too, which ad brokers don't want to address because they get paid. The "we need ad money to support our service" sounds close to the mobs protect racket given the security risks on some ads.

[–] [email protected] 5 points 3 months ago

While I also hate ads, what I hate even more is the tracking. I would honestly be okay with ads that respected my privacy, like they largely did back in the early days of the web. I remember visiting sites and having ads that had nothing to do with my interests, probably because they were either randomly or staticly (based on page content) assigned.

We have the technology, however, to move beyond ads. We can do microtransactions and just pay a nominal fee per page view. I wouldn't mind if I paid the fraction of a penny a page would've g otten by showing me an ad, provided that payment was anonymous (e.g. through something like GNU Taler or Monero). But for some reason, websites either expect a ton of money and a login, or ads, with no in-between. I hoped Brave would provide that, but that didn't happen at all.

Please, give us three options:

  1. privacy-respecting ads - ads should be relevant to the page content and maybe local browsing history (never sent anywhere, just analyzed locally)
  2. anonymized microtransactions per page view to avoid ads
  3. subscription to avoid MTX and ads for sites I use regularly

But if the current options are privacy invasive ads or subscriptions, I'm going to install an ad-blocker. If you prevent me from seeing it, I'm going to look at your competitors instead.

[–] [email protected] 4 points 3 months ago (1 children)

"Why don't you want to compromise with the leopards? They don't want to kill you, just let them lick your nose a bit. That would be cute, right!?"

[–] [email protected] 1 points 3 months ago

Well, using your leopard analogy. It's why wouldn't you go to a safari park in a car rather than on foot.

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