It's easy to bag 'corporate pride' for being insincere ( because a lot of if is) but it's also a sign of general societal acceptance that would provide some reassurance to those who feel surrounded by bigots
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Yeah. It might not be some massive move, but it does mean something. It's great to see your employer, other possible employers, your local politicians, your municipal services, and even just random businesses that you might use (or not) show that they're accepting, especially when the status quo is to keep quiet to satisfy bigots.
Idunno, tolerating our symbology for a month doesn't mean tolerating us ever. They're still gonna call me "sir" if I go in there, even if they gave/sold me a shirt with a pride-ified version of their logo on it. I'm not convinced that the filthy rich co-opting our symbols for profit for a moment is really of benefit when it doesn't actually mean anything.
It's fully vacuous and may even devalue our symbols, I say. Seems like exploiting us and supporting us would look different.