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-The break meant that there would be at least 15 minutes of no ads after
-During that long break you had the ability to empty your bladder, or get more snacks
-You didn't get repeats of ads during that singular break
-The ads weren't targeted to you specifically, but targeted to the viewers of the show you were watching
-The advertisers saw value in "quality over quantity"
Oh my God the repeating ads really are what makes it so much worse. Whenever I watch something on Hulu I have to sit through the same three commercials and it becomes completely mind numbing. Cable had more variety since it wasn't as targeted.
I've never been able to see the point of repeated ads. If I didn't want the thing 30 seconds ago I'm still not going to want it now. PTL for 30s jump forward, not even fastforwarding ads these days.