Unlimited bacon
196
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MS bought ABK for its ability to make profits. ABK can't do that if MS "cleans house". It was very effective marketing that made people think MS would shape things up once they get their hands on shitty companies (while also effectively marketing "they would let devs be"). ABK may end up having more influence on Xbox than the other way around.
"they would let devs be" sorry that was a typo, should've said "they would let devs go" my bad
—Phil Spencer probably
Enshittification
1st day availability on Gamepass for all AAA games simply isn't a sustainable strategy. They can't give away multiple games with a 9-figure budget along with everything else for the price of the sub.
I think microsoft picked, "games (umlimited games), but no games"
i think this might be called "no games"
Xbox is dead
Microsoft made 14% more profit than the year before. So... Is it really?
The only thing worse than this tactic, is that this tactic is working.
Microsoft or Xbox though?
Microsoft, fair point
"You know what they should copy? They should copy how to get good games"
-Chad Warden
Everyone seems to think there is some master evil plan behind all this, but I think there's a simpler explanation. They fucked up.
Microsoft made $158b gross profit year, which was a 14% increase over the previous year.
As a comparison, General Motors’ revenue was $170b. Microsoft made almost as much in profit as GM took in totality.
Closing the studios maybe will save Microsoft $0.1b, so potentially increase their profit line by 0.05%.
So hard to think of it as anything other than a middle finger to the devs. Even if it were a mistake, they could afford to let it cook longer like with Rare and redeem the “mistake”.
Embrace, Expend, Extinguish.
I don't think MS doing any expand related with games
That's why I said "expend" rather than "expand".
It's Extend. Embrace, Extend, Extinguish
Explore, Expand, Exploit and Exterminate.
Learn the terminology, Nate.
I mean, technically, "expend" is exactly what Microsoft is doing in this situation
It's called "monopolize gaming without paying for developers". The beauty of it is, if you ruin all of modern gaming and buy out all the existing hits, you can shove in monetization and project insane profits
At least until indie gaming takes over, your stock price will go to the moon
until indie gaming takes over
People want to play what's popular, to feel part of a group.
And there's thankfully usually a popular indie darling of the season to do that. Valheim, Vampire Survivors, Lethal Company, Among Us, Dave the Diver, etc. etc.
Something unique that can be easily streamed in most cases.