I was rocking an iPhone 6. Yes, a 6. My wife had an xs max - two weeks ago she dropped it and it smashed. We went and bought a pair of iPhone 15 pro max phones, fully loaded.
- they are ridiculously expensive - over 2k a piece. Most people can’t afford that. What happened to sub $1000 phones?
- yes there’s a lot of improvements over the 6. But the 6 still functioned perfectly - albeit a bit slowly
- the only improvement I can tell as a user over the xs max is the cameras. They are arguably better. Otherwise it’s the same phone.
- the software is nearly identical on all three versions. There’s not many “ooo this one does xyz like this, and that’s an improvement”
Bottom line: there just isn’t a reason to upgrade a phone anymore, unless they break. Sales HAS to go down if the price point stays the same or goes up.