this post was submitted on 09 Mar 2024
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Showerthoughts
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“Kill” those platforms just means “I don’t use it”. Petty absurd thing to say considering how huge FB still is.
I know very few people that use Facebook, mostly for groups or market if they are. Compare that to a time where everyone was on Facebook, Facebook is dead.
I mean, is it? It's pretty much just boomers using it regularly now.
This might surprise you to learn, but boomers are, in fact, people. They might not be the driving force behind the parts of the digital economy you care about, but they still count. They still make money for the services they use.
Obviously. But have you accessed fb in the last 5 years? There's no content anymore, just ads.
I hazard to guess they are the most likely to engage with adds like popups, and banners, and be least likely to recognize native advertisement.
I stopped using Facebook long ago, but that doesn't really matter. I'm not really their target demographic anymore. I expect neither are you. I know people who use Facebook regularly for one reason or another. I don't think that use looks much at all like it did in 2007, but they're still using it.
@Lazylazycat @Silentiea Same. You don't follow boomers, too, do you?
Just family members of that age group really.
FB is only huge because they've expanded all over the globe, even providing internet to developing nations to facilitate new user acquisition. In reality they've been bleeding the original Western users that signed up between '04-'10, and growth among new generations flatland a long time ago. There's a reason Meta aggressively expanded to other ventures (or attempt to create platforms) like Instagram, Threads, what's app, VR and metaverse. Metas only chance at sustainable growth and capturing young people is to build or buy platforms young people will use, because it ain't Facebook.
"Facebook is only huge because they're huge." lmao
Now do myspace
And they only say Godzilla is huge because she can crush a tank with her foot.
It's horizontal growth vs vertical. Growing by getting more coverage is growth but it's not sustainable growth that you get by getting the next generation into it.
Are you arbitrarily adding conditions and moving the goalposts? I said FB is huge, and that is true. Your rebuttal “only because” really doesn’t change that, if anything it reinforces it. It also doesn’t change the fact that FB hasn’t been “killed” as originally postulated.