this post was submitted on 03 Mar 2024
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No, you didn't, or at least not at this level.
Sure, TV ads and even some old games had ads which were targeted to specific demographics (their audience), but modern digital ads are targeted to vulnerabilities of specific individuals (using location, search, purchase history, etc.). They're also shown much more often and baked into products which are specifically designed to target your subconscious psychology (using nudging, gamification, etc.) so you use them more.
The kind of data required for the level of ad targeting done now did not exist more than maybe 15-20 years ago.
You’re completely glossing over the fact that there was a whole different set of problems my generation had to deal with in the 90s. But sure, only modern kids ever struggled. We’ll go with that.
Obviously every generation has its struggles, but I was never disagreeing with that. If you treat this as "just another generational problem," you are fundamentally missing the point. It's as you say, a whole different set of problems.
Micro targeted ads are hard to ignore because most of the time they're influencing our subconscious state. This isn't just another generational issue we're facing, it's fundamentally shaping the way people look at the world without them even being aware of it. It's not limited to just the current generation, because everyone interacts with technology. However, targeting inner psychology will obviously impact people with less developed brains more than it will impact adults, and we're beginning to see the effects of that already with Gen Z.