this post was submitted on 26 Feb 2024
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The previous "big thing" in anime and manga was slice of life and I've heard people theorize that slice of life fizzled because it was depictions of an idealistic life that most viewers had no way of replicating or connecting with. Therefore, viewers who initially felt comforted by slice of life eventually became angst ridden when they realized that they'd never do anything more than watch fictional characters do fun things.
Isekai may be a reaction to that angst because it offers a clear (if fantastical) line from angsty worker or student to power fantasy. However, even Isekai is dying down now and it's not clear what the next big thing will be.
So yeah, capitalism.