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I remember this being announced to a big fan fare... And now it's being quietly dropped. Shame on them. 1%? They didn't even try.
KFC's reasoning is that the chicken supply industry hasn't transitioned to more humanitarian chickens yet, but frustratingly the article doesn't validate this claim.
It KFC is correct and they're reliant on an industry that hasn't got the supply it needs, then it's impossible for them to meet the targets they set and it makes sense they would have to walk back the pledge.
However if the industry does have that supply, then KFC is full of shit.
So which is it?
I would lean towards there being chickens available, but KFC doesn't want to pay for them. They want one supplier to provide all of it, rather than a bunch of smaller suppliers.
But you're absolutely right, this is the kind of question the author of this article should have asked.