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New FDA rules for TV drug ads: Simpler language and no distractions (apnews.com)

submitted 2 days ago by [email protected] to c/[email protected]

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Summary

The FDA’s new rules for TV and radio drug ads, effective Nov. 20, require clearer, distraction-free presentations of risk information, using simple language without overwhelming visuals.

While aimed at improving consumer understanding, experts warn that companies may exploit certain requirements, such as on-screen text, to dilute risk awareness.

Amid these changes, drug promotion is increasingly shifting to social media influencers, often with little regulatory oversight.

A proposed bill in Congress seeks to close this loophole by mandating risk disclosures and transparency in influencer payments tied to drug promotions.

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[–] [email protected] 0 points 2 days ago* (last edited 2 days ago)

Aww but then you miss out on amazing commercials where someone is suffering from ulcerative colitis and they drive an SUV that has a toilet where the driver’s seat should be!