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If you mean physical and optical attraction, that can be improved by hygiene, clothing, haircut, exercise, makeup, diet.

Other factors like manners, conversational skills, generosity, outlook, morals, ethics, dance skills, art skills etc. can also be worked on.

Below average looking guys will easily pull women, if they have status and a purpose/passion in life. Status isn’t just money, it can be just being known for being useful in your social circles.

Ugly people have sex and spouses as well.

Yes, the bottom 10% of men have it harder. However most of them can work on themselves to improve their attractiveness immensely.

One advantage men have, is their attractiveness increases with age. For women it goes downhill in their 30s. For men that’s when their peak starts.

I’m now 42 and more women in their late 20s are interested in me than ever before in my life. Single late 30s women are often desperate to find a husband. The older men get, the bigger their dating range becomes. As a rule of thumb men can get women at their age or younger. Women will go for men their age or older. Woman with wrinkles and grey streaks: old hag grandma. Man with wrinkles and grey streaks: handsome and trustworthy.

So if you want to attract the most desirable women, work on yourself until you’re 30 and then start looking for a wife.