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Because people don't trust the pharmaceutical industry. Whether they're right to is a different conversation but the starting point is that they just don't.

edit: I'm more awake now and can make a full point lol. Basically the way we combat homeopathy and other unscientific medical practices is not solely through education but with trust and access. People need to be able to trust pharma. Education means knowing that the pharma pill you're taking is going to fix your arteries. Trust is that you know it's going to do only that and you're not gonna suffer from a stroke in 5 years because of that one time you had to take it.

The second component is access. Homeopathic remedies might not be the cheapest out there (depends where you get them) but they also promise to fix everything with no side effects (obviously since they don't contain any medication). It's kind of a good deal then.

People look at the pill bottle and they don't think "I need this to survive" they think "oh shit here we go again". When they look at the homeopathic pill they think "nice, I get to take this". But I don't think it's a psychological thing as much as it's simply the pharma industry destroying its own reputation in the chase of profits. You can't really trust anything Bayer says after they knowingly distributed HIV-infected blood bags. Even if they invented panacea nobody would trust them.

As we know, capital co-opts everything, especially criticisms of capital.

Homeopathy went out of favour once germ theory was established. From what I gather it was more or less dormant for a hundred years, then came back with the 1960s/70s counterculture movement and scepticism of modern pharmaceuticals. From then on it was turned into a huge (grift) industry of its own.

Germans also love anthroposophic remedies, which originated from a guy who would have been a Nazi had he only lived a bit longer.