this post was submitted on 29 Oct 2024
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I hate to break it to you but almost every major corporation has a person whose entire job is to translate corporate copy into easy-to-parse, casual, friendly "conversation," because they do want you to think of the brand as your trusted friend. They're trying to manipulate us at every level, every interaction.
Well of course I know him, he's me (not anymore thankfully, but I have had to write that kind of copy before)