this post was submitted on 11 Oct 2024
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this is a deeply confusing poster
Its for texting and driving
yeah but, from a design perspective try to analyse it
a super man knock off (good) is giving you a phone (neutral) but he's crossed off (bad) and has earphones hanging on his neck (why) and there's a "don't be distracted" sign (good) but again the superman knockoff is giving you a phone, why is the superhero doing a bad thing here?
the visual language is all over the place. A positive mascot doesn't fit at all here. This should be a villain offering you the phone & should colour coded appropriately. The Evil Distraction Man shouldn't look like a superhero, it deeply muddles the intended message
PSA posters are not really a place for trying to subvert audience's expectations of superman knock off's moral standing