this post was submitted on 08 Oct 2023
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Here it's not just that.
The raw resources and production costs of oat milk is like, €0.30 per 2 liter.
They sell it at €2.40.
Healthy is capitalism here.
I believe they also put a lot of resources into research
Oat milk is just oats blended in water. The research is minimal. The marketing is where they put most of their money.