TechTakes

For some reason, the news of Red Lobster's bankruptcy seems like a long time ago. I would have sworn that I read this story about it before the solar eclipse.

Of course, the actual reasons Red Lobster is circling the drain are more complicated than a runaway shrimp promotion. Business Insider’s Emily Stewart explained the long pattern of bad financial decisions that spelled doom for the restaurant—the worst of all being the divestment of Red Lobster’s property holdings in order to rent them back on punitive leases, adding massive overhead. (As Ray Kroc knows, you’re in the real estate business!) But after talking to many Red Lobster employees over the past month—some of whom were laid off without any notice last week—what I can say with confidence is that the Endless Shrimp deal was hell on earth for the servers, cooks, and bussers who’ve been keeping Red Lobster afloat. They told me the deal was a fitting capstone to an iconic if deeply mediocre chain that’s been drifting out to sea for some time. [...] “You had groups coming in expecting to feed their whole family with one order of endless shrimp,” Josie said. “I would get screamed at.” She already had her share of Cheddar Bay Biscuit battle stories, but the shrimp was something else: “It tops any customer service experience I’ve had. Some people are just a different type of stupid, and they all wander into Red Lobster.”