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New civics are as wide as a Corolla but have a slightly longer wheelbase. They're small compared to midsize and full size SUVs but are not compact vehicles.
American vehicle safety standards, combined with the rising number of SUVs on the road, have driven domestic automakers to increase the size of their vehicles overall.
But the Civic is classically considered a compact car. If you drive into a grocery store parking lot labeled "Compact Cars Only", nobody is going to tow you.
Honda increased the size of the civic to meet us consumer wants, and put the fit in it's place. The crash ratings are the same between the two. Americans don't want cheap small cars it's why the civic outsells the fit 10:1.
That's the line. But they also increased the price. This is an age old business trick. When you're running fat margins, increase the size of the meal to sell more of the product. The Civic has always sold well and I haven't seen anything to suggest sales improved as the chassis size increased.
Not against larger vehicles. But its still marginal. If the F-350 plowing into you at 70mph hits a newer model, you'll be just as dead even if the frame suffers less.
American businesses don't want to sell cheap small cars and American consumers are given fewer and fewer options, as you illustrate when you note these vehicles all swelling in size. But when the price of gas jumps, people start piling into Priuses and Focuses and Elantras. Meanwhile, car graveyards are full of Hummers that never left the dealership floor.
Fit sales peaked back in 2008 when gas prices jumped to $6/gal. But the Fit effectively competes with the Civic at a lower price point. Dealers don't want to sell them when Civics move just as fast and guarantee higher returns.
Do you have anything to suggest that keeping the civic small would not have affected sales?
Americans don't buy the small car options they have. If Americans preferred small cars they would buy the small cars available to them. The only time Americans buy small cars is for financial reasons. They prefer the larger civic over the fit. Both have similar crash ratings and reliability ratings so buyers are choosing a larger vehicle at a higher cost due to preference for size.
Dealers are not hiding Fits in the hopes of selling a civic, people are just willing to pay for a larger vehicle.