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Privacy-Preserving Attribution: Testing for a New Era of Privacy in Digital Advertising (blog.mozilla.org)

submitted 2 months ago by [email protected] to c/[email protected]

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An update on Mozilla's PPA experiment and how it protects user privacy while testing cutting edge technologies to improve the open web.

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[–] [email protected] 1 points 2 months ago (1 children)

The mere fact this technology exists gives legislators a tool in their toolbox. I could imagine a future where the EU mandates use of PPA in certain circumstances.

[–] [email protected] 0 points 2 months ago

Or more importantly, forbids the use of privacy-invasive methods of measuring ad performance.