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Parents outraged at Snoo after smart bassinet company charges fee to rock crib for crying babies
(www.independent.co.uk)
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Assuming they need a server at all (and that's a big if), the computer time needed to handle a crib should be basically nothing. $1 a year would be an exorbitant charge.
These things are usually billed on a per-call basis. Costs can rise pretty dramatically pretty fast. Plus, you need to hire staff to manage the resources.
Sure, you could set up a VPN to your home network and not have to go through their infrastructure, but 99% of consumers won't do that.