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US army says they made a $11M promotional deal with The Rock & the UFL which didn’t lead to a single new recruit 38 recruits actually ended up de-listing instead. (www.military.com)

submitted 1 month ago by [email protected] to c/[email protected]

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[–] [email protected] 10 points 1 month ago

The service isn't allowed to advertise on TikTok, where young Americans consume much of their media. While the Army has boosted investments in Instagram and streaming platforms, it's still heavily invested in traditional cable advertising.

no wonder they can't get anyone. No young person has cable, let alone uses it

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